Created in 2009 by Yael Aflalo, Reformation is known as a lifestyle brand that sells vintage-inspired womenswear such as dresses, tops, jeans and sweaters, as well as shoes, bags and accessories.

What we know

The California-based company utilizes sustainable practices and is a 100% carbon, water and waste-neutral company, according to its website.

Clothes sold at Reformation are made at the company's factory in Los Angeles and utilize a variety of materials, including low-impact, recycled and renewable materials such as organic cotton, recycled animal fabrics and mushroom leather.

Zooming out


The company operates dozens of stores across the United States, Canada and United Kingdom, with five stores in Texas. The first Houston-area store opened on California Street in the Montrose Collective in 2022.

Now, a second Reformation location is set to open in The Galleria this summer.